Black Friday 2025 isn't just about gadgets and TVs—it's one of the best times of the year for boaters to save big on marine electronics, safety gear, and accessories. From chartplotters and trolling motors to life jackets and fishing equipment, top marine retailers are offering serious discounts between Black Friday and Cyber Monday.
If you're planning to upgrade your vessel or stock up for the 2026 boating season, this Black Friday boating deals guide highlights where to shop and what to buy.
Top Black Friday Boating Deals & Upgrades
1. Marine Electronics: Chartplotters, Fish Finders & Navigation Systems
Best for: Major savings on high-end equipment from Garmin, Lowrance, and Simrad.
- Garmin: Expect early bundle pricing on ECHOMAP Ultra 2 series—often packaged with transducers or LiveScope systems. The STRIKER Vivid line is also discounted for smaller boats.
- Lowrance: Look for deals on HDS LIVE and Elite FS units, many of which are bundled with Active Imaging 3-in-1 transducers for enhanced sonar clarity.
- Simrad: Some retailers are offering markdowns on GO and NSS Evo3S systems during the sale window.
2. Trolling Motors: Power and Precision Upgrades
Best for: Boaters looking to boost control and thrust.
- Minn Kota: Bass Pro Shops and Cabela's are offering up to $500 off top models like the Ultrex.
- Garmin Force Kraken: Also seeing aggressive pricing from major marine retailers.
Pro Tip: Check warranty and installation options before finalizing your purchase.
Learn More About Trolling Motors
3. Communication & Safety Tech
Best for: Offshore boaters or anyone prioritizing safety.
Now's the time to invest in personal locator beacons (PLBs), VHF radios, and other emergency tools. These essentials are rarely discounted outside Black Friday.
4. Essential Marine Safety Gear
Flare kits, fire extinguishers, and life jackets should be replaced every few years—Black Friday is the perfect time to do it affordably.
- Life Jackets (PFDs): Grab comfortable USCG-approved automatic inflatables at lower prices.
- Emergency Kits: Look for markdowns on ditch bags, handheld VHFs, and signaling devices.
5. Boating Apparel: Helly Hansen Black Friday Sale
Helly Hansen's 2025 sale offers up to 50% off key cold-weather and offshore essentials:
- Sailing Jackets & Smocks: Deep discounts on Ægir Race and HP Ocean lines, built for inshore and offshore durability.
- Base Layers & Midlayers: LIFA base layers and fleece midlayers are marked down—perfect for staying warm and dry when conditions turn rough.
Where to Find the Best Black Friday Boating Deals
West Marine
West Marine is a reliable source for general maintenance, marine electronics, and branded goods.
- Maintenance & Upkeep: Tiered discounts on cleaning products, bottom paint, and engine components (oil, filters).
- Accessories & Gifts: Expect 20–30% off coolers and drinkware from YETI and RTIC—great for holiday gifting or onboard use.
Bass Pro Shops & Cabela's
If your boat doubles as a fishing machine, this is your stop for fishing and marine savings.
- Electronics & Motors: Savings on Minn Kota and Garmin trolling motors, plus discounted sonar and chartplotter combos.
- Fishing Gear: Up to 50% off rods, reels, tackle, and outerwear from brands like Huk. The "Bargain Cave" often offers up to 70% off clearance items.
Yes—You Can Even Find Black Friday Boat Sales
Dealers and marine retailers are motivated to clear out remaining 2025 inventory. Contact your local dealership directly to ask about special financing or clearance pricing before the weekend ends.
Likewise, winter boat shows in your area may launch special ticket offers and discounts for Black Friday and Cyber Monday. Check out your favorite boat show's website and social media accounts throughout the holiday season for the latest ticket promotions.
Final Takeaway
This 2025 Black Friday guide for boaters is your roadmap to the season's best savings. Lock in your Black Friday boat accessories, electronics, and upgrades now to get ready for a smooth—and well-equipped—2026 boating season.
Black Friday Boating Deals Q&A
Q: Where can I find the top Black Friday deals for boaters?
A: You'll find the strongest Black Friday deals for boaters at West Marine, Bass Pro Shops, Cabela's, and major online retailers offering markdowns on electronics, apparel, safety gear, and fishing equipment. Many stores begin offering discounts before Thanksgiving and continue through Cyber Monday.
Q: Are there Black Friday boat sales, or just accessory discounts?
A: Yes—many dealerships run Black Friday boat sales with incentives on 2025 inventory, including pontoons and fishing boats. While gear and marine electronics see the largest discounts, boat buyers may be able to secure reduced pricing during the Black Friday weekend.
Q: What Black Friday boat accessories are worth grabbing this year?
A: High-value Black Friday boat accessories include chartplotters, fish finders, VHF radios, wearable safety devices, dock lines, coolers, towables, and updated PFDs. These items often feature steep markdowns and bundle pricing, making Black Friday the best time to upgrade gear for the upcoming season.
Q: How do I find the best Black Friday boating deals overall?
A: To find the best Black Friday boating deals, compare discounts across multiple retailers, sign up for deal alerts, check early-access promotions, and review bundle offers on electronics and accessories.
Want to give yourself the gift of a new boat this holiday? Find the right boat for you by exploring our Boat Finder.
Editor's Note: Prices and deals are current as of the last publication date.
Originally published in November 2019. Updated in November 2025.
