Boaters, like all other breeds of shoppers, look forward to Black Friday each year so they can take advantage of the best deals in boating, fishing and watersports equipment. Black Friday has always been known as the unofficial kick-off to the holiday-shopping season, as retailers compete to release major discounts on some of their most popular items. For marine retailers like Bass Pro Shops, West Marine and others, Black Friday is the perfect opportunity to provide boaters with specialty pricing on all sorts of boating accessories—from fishing rods and reels, to towable tubes, life jackets and other safety gear, electronics and so much more.
This year, Discover Boating will be continuously updating and compiling a comprehensive list of the best Black Friday deals for boaters from seven of the largest marine retailers offering boating, fishing, and watersports products. Be sure to check back frequently for newly released information.
Editor’s Note: Prices and deals are current as of last date of publish. Retailers listed from A-Z. Last updated on Nov. 27, 2019, and originally published on Nov. 13, 2019.
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Bass Pro Shops & Cabela's
Shoppers don’t need to wait for Black Friday to take advantage of both Bass Pro Shops and Cabela’s holiday specials. Beginning now through Nov. 26, both stores are running their “Holiday Kickoff Sale,” with discounts up to 50% off on select fishing reels, handheld radios and GPS units, marine oils, coolers and more.
Both stores are also offering a free photo with Santa in "Santa's Wonderland," running in-store only from Nov. 16 through Christmas Eve on Dec. 24.
The discounts continue on Nov. 27 as Bass Pro Shops kickoff their “Red Hot Specials 5-Day Sale.” The stores will be open on Thanksgiving Day from 8am to 6pm, and then remain open on Black Friday for a special 6-hour only sale taking place from 5am to 11am.
- Click here for Bass Pro Shops 5-Day Black Friday Holiday Sale
- Click here for Cabela's 5-Day Black Friday Holiday Sale
For more information on specific discounted products and promotions, be sure to visit Bass Pro Shops and Cabela’s.
Dick’s Sporting Goods
Full swing into their 2019 Holiday Deals, Dick’s Sporting Goods is also offering up to 50% on select items including apparel, footwear and gear. Boaters and anglers can look forward to discounts on fish finders and other electronics, waders, rods and reels, bait and lures, and kayaks.
Starting on Thanksgiving Day at 6pm and running through Black Friday, Nov. 29 at 2pm, Dick's is offering up to 65% off "Doorbusters." Store are closed between 2am through 5am on Black Friday, but doorbuster deals are also available all day online.
Shoppers should also take advantage of the store’s online Holiday Gift Guide, outlining a variety gift categories like:
- Stocking Stuffers
- Gifts $25 or less
- Gifts $50 or less
- Top Gifts for Him
- Gifts She’ll Love
- Just for Kids
- Gifts the Family Will Love
- Warm Up With Cozy Gifts
- Perfect for the Fitness Fanatic
- Gifts for #1 Fans
- And General Holiday Deals
Be sure to check back for updates on the announcement of the store’s specific Black Friday promotions, and in the meantime, feel free to visit Dick’s Sporting Goods for more information on specific discounted products and current promotions.
Field & Stream
Similar to Dick’s Sporting Goods, Field & Stream has also released its 2019 Holiday Gift Guide to help shoppers “Give the Gift of Tradition.” Likewise, you can shop for up to 50% off their Holiday Deals on fishing, water sports, and kayak and paddle specials. Refer to Field & Stream's Weekly Ad to see all current "Black Friday Now" discounts.
Starting on Thanksgiving Day, Nov. 28 at 6pm, Field & Stream is offering 25% off everything. The store is closed between 2am through 5am on Black Friday, and the 25% offer, in addition to up to 65% off doorbuster savings on select items, will run all day online and until 2pm in-stores on Nov. 29.
Learn more about Field & Steam’s Black Friday specials by viewing their Weekly Ad, and in the meantime, be sure to browse their current offers on boating accessories and fishing accessories.
Take advantage of Gander Outdoors "Pre-Black Friday Sale" by using the online code "SAVE10," which provides 10% off your order. This promotion expires on Nov. 27 at 11:59pm ET.
Likewise, be sure to explore their Holiday Gift Guide, which provides gift options for everyone on your list and offers gifts in a variety of price ranges. Two notable categories include "For the Angler" and "For the Boater."
Visit Gander Outdoors to browse their current promotions on boating and fishing gear.
Similar to Gander Outdoors, Overton's is also offering a "Pre-Black Friday Sale," which provides shoppers with 10% off your order when you use the code "SAVE10"—this promotion ends 11:59pm ET on Nov. 27.
Overton's Holiday Gift Guide breaks down gift options for a variety of boating and outdoor enthusiasts, such as:
- Gifts for Boaters
- Gifts for the Watersports Enthusiast
- Gifts for Lake, Pool, & Beach Bums
- Gifts for the Fisherman
For more information on specific discounted products and current promotions, be sure to visit Overton’s.
Boaters have a lot to look forward to with West Marine’s “New for the Holidays” offerings, including everything from all new handheld GPS units, GoPro cameras, fishing reels, coolers and cooler accessories, lights, apparel and so much more.
Likewise, West Marine is promoting a preview of their "Black Friday 5-Day Deals," beginning online on Thanksgiving, Nov. 28 and running through Dec. 2—including offers of up to $400 off select electronics, up to 40% select fishing and safety gear, up to 20% off select sailing accessories, and more. Stores will be closed on Thanksgiving Day.
The retailer is also highlighting “Boating’s Best Gifts,” that allow shoppers to explore the top gifts “for any boater on your list.” Categories include:
- For the Angler
- For the Sailor
- For the Boater
- For a Great Day on the Water
- For the Boater’s Best Friend (aka boating dogs)
- For Safety’s Sake
For customers who are enrolled in the West Advantage Rewards program, West Marine is also offering Pre-Black Friday Member Exclusive Deals.
Check back for additional information on West Marine’s 2019 Black Friday specials as more information is released. For more information on specific discounted products and current promotions, be sure to visit West Marine.
Bonus Shopping Tip: Check with Your Local Boat Dealer & Boat Shows
In addition to these retailers, don't forget to check in with your local boat dealer, who may offer gifts that can be personalized or unique to your local area.
Likewise, winter boat shows in your area may be launching special ticket offerings and discounts for Black Friday and Cyber Monday. For example, in previous years, many boat shows have offered a BOGO (buy one, get one) ticket deal, beginning on Black Friday and running through the following week.
To take advantage of these potential ticket promotions, find out more about the boat shows scheduled near you.
Don’t Feel Like Shopping? Join REI’s #OptOutside Campaign
For its fifth year in a row, REI (Recreational Equipment Inc.) will close its doors on Black Friday and encourage both their employees and customers to #OptOutside. The #OptOutside initiative encourages participants to get outside and get active by making the most of the great outdoors. This year, the company is also promoting a “opt to act” segment, promoting participants to join a nationwide environment clean-up effort.
Learn more about the #OptOutside Campaign and how to participate by visiting REI, and if you’re ready to #OptOutside, don’t forget to utilize our Go Boating Today tool to help you get out on the water today.
Find Local Boat Rentals Near You
You Might Also Like:
- Holiday Gift Guide for Boaters
- Holidays on the Water: Tips for Stress-Free Onboard Entertaining
- Winter Boating Tips
- Boat Buyer's Guide
- Boating Accessories Guide
- Saltwater Fishing Gear: 10 Essentials for Anglers
- Find the Right Boat for You
Want to give yourself the gift of a new boat this holiday? Find the right boat for you by exploring our Boat Finder.