Money Saving Programs for New Boaters from West Marine and BoatU.S.

Whether you are looking to outfit a recently purchased boat or are preparing your existing boat for an extended cruise, our Discount Outfitting Service can help. Our staff of Outfitting Specialists can help you select the right equipment for your particular boat and cruising needs. We have access to over 150,000 items from nearly 2,000 suppliers and years of experience outfitting boats from 20-60 feet plus. BoatU.S. can find every item you need to outfit your boat with the best gear at the best price.

BoatU.S. has two different programs to help our Members save money and enjoy the experience of equipping their boats. We have one for those buying a boat new to them called the "New Boat Owner Discount Program" and another for boaters wishing to do major outfitting on a boat they currently own called "Custom Outfitting."

Discount Outfitting Program
Outfitting Package Discounts are available on qualifying purchases of $1,500 or more which can translate into additional savings of up to 20%. Our Outfitting Specialists also have a complete outfitting guide available that can help you through the outfitting process using our equipment checklists.

Once you have contacted one of our Outfitting Specialists via our toll-free Outfitting Hotline at 1-800-695-3424, you will have a personal advisor to assist you with every step of your outfitting project.

New Boat Owner Discount Program
Any BoatU.S. Member who has purchased a new or used boat in the last 9 months may purchase as much or as little as they want for 30 days at Wholesale price.

  • Must be a BoatU.S. Member. You can sign up for membership at any time before or after you make you boat purchase.
  • All privileges of BoatU.S. membership apply.
  • Be able to document that you purchased a boat in the past 9 months.
  • Boat can be new or used.
  • No minimum or maximum purchase requirements.
  • Buy in any BoatU.S. Marine Center or by Mail Order.
  • Buy at Wholesale price for 30 days from when you sign up for the program.
  • Member rewards are not available with these incredible savings.
  • Personal shopping assistance provided by prior appointment.

Sign up at any BoatU.S. Marine Center 

Welcome to West Marine Outfitting! We look forward to providing you with outstanding and knowledgeable customer service, exceptional value, and additional services that are required for such an important project.

Your West Marine Outfitting personal shopper will provide expert advice to assist in outfitting your boat. Our goal is to provide the most knowledgeable, efficient, and best provisioning expertise in the industry. Most importantly, we’ll help with all the fun of putting your boat together.


  • Personal shopping assistance
  • Comprehensive Outfitting Parts List
  • Special pricing on purchases (on orders of $2500 or more)
  • West Advantage Points on Purchases (4% cash back rewards)
  • Instant Vessel Assist Towing Credit ($50 per tow for a year)
  • Instant Theft Guard Protection (up to $1000)


  • New Boat Profile Sheet
  • Comprehensive Outfitting Parts List
  • Contact information for your West Marine Outfitting Specialist
  • A selection of our most popular West Advisor Technical Information handouts
  • Information on West Marine Boat Insurance, West Marine Credit Card, West Marine Financing, Vessel Assist Towing, Mariner’s Protection Plan, and Onboard Protection Plan

Our top priority is YOU and your boat outfitting experience. Please feel free to speak directly with your West Marine Outfitting Specialist with any questions or requests you may have. We look forward to working together with you!


West Marine Outfitting

Category: Sailing