Discover Boating is a public awareness effort managed by the National Marine
Manufacturers Association (NMMA) on behalf of the North American recreational boating
industry. Discover Boating programs focus on increasing participation and creating interest
in recreational boating by demonstrating the benefits, accessibility and fun of boating
while helping to educate potential boaters and offering opportunities to experience the fun
and togetherness of being on the water on a boat. Each year nearly 88 million people in the
U.S. enjoy boating.